A Selection of Tom Boyd's jolly jingles and comic commercials from his advertising days in the swinging 60s

 

Remember UNISEX - the buzzword of the 1960s?

  For Johnson & Johnson Tom Boyd dcvised the first deodorant designed for both boys and girls and named it US. For the launch he wrote this commercial - his jingle played by the pop group Manfred Mann and performed by the trendy top-of-the-pops troupe The Young Generation  

 

 

Gives a KICK a country mule'd be proud to give! Yee ha!

Tom Boyd performs a storyboard for client presentation for a new product idea -- cheap booze for the young. Applejohn Cider never got produced...but the concept certainly did. They call it Alcopops!

ON THE LINKLINE

To think teenagers needed encouragement to use telephones!  How the world has changed since the 60s. Another client presentation storyboard Tom prepared for the GPO (British Telecom to be)

I'LL TAKE IT ON THE SWAN

Singer/comedian HARRY SECOMBE in Tom's cod-Wagnerian TV commercial, also for the GPO to encourage telephone usage. Filming this cost about as much as a live production at the Royal Opera House.

TAKE A PINTA OUT TONIGHT

ERIC IDLE

performs Tom's commercial to encourage teenagers to drink more milk.
THE PINTA PEOPLE'S BALL

 

  

Tom sings it for the Milk Marketing Board

STEP RIGHT UP

STUBBY KAYE

performs Tom's launch commercial for Levers' new bathroom cleaner

SPEAK UP IN ENGLISH!

For the Italian publisher of this international magazine for students of English Tom wrote the music that introduced the audio cassette which came with every issue.  
SOFT SHOE SHUFFLE 

 Tom performs his client presentation jingle for Hush Puppies.
IRENE HANDL ON THE PHONE

The much-loved character actress IRENE HANDL also plugs telephone talk for Tom.
A MIRACLE 

Tom performs his presentation jingle for the launch of Unilever's household cleaner, and conducts members of the LSO playing the backing track, followed by John Gower performing the final sound track used for the TV commercial

EARTHA KITT IN ENGLAND

EARTHA KITT performs three more of Tom Boyd's commercials for telephones (Not the original visuals)

SKYDIVING 

Tom's muscular music for a TV ad for the Milk Marketing Board. What skydiving had to do with promoting milk was never quite clear but Tom duly fulfilled the agency's brief. His backing track was recorded in Paris, conducted by Michel Legrand. (Not the original visuals)

 

BOUNCE

Tom makes a pitch for a new dog food for Ogilvy and Mather. Could this be doggerel? (Not the original visuals)

ANNIE ROSS

Jazz singer ANNIE ROSS sings 3 of Tom's TV jingles for Long Life Beer - King Krunch Chocolate Bar - Delight Margarine

BLAST

For Unilever, Tom wrote and performed this presenttion jingle for a proposed oven cleaner. (Not the original visuals)

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WHEN IT'S TIME TO SHINE

Tom performs his client presentation jingle for the launch of Lever's new furniture polish, which later became Mr Sheen  
TIME FOR TEA

For the Tea Council Tom wrote this radio jingle which he performs here. NB The visuals were just added for interest and fun.

RONNIE BARKER AS SPOKESMAN

Comic actor RONNIE BARKER in yet another TV commercial for the telephone campaign, written for him by Tom Boyd.
AERO

Tom brings a light touch to a bubbly bar

TINGALONG YOUR TONGUE

Client presentation to Walls for new yoghurt

RONNIE CORBETT FOR MILK

 

Alas the film is missing, but this still is from Tom's cinema film for Milk, starring RONNIE CORBETT. Tom is Ronnie's carer, in nun's drag
 
In 1965, 1966 and 1968 Tom Boyd as copywriter shared awards with the graphic designer for the year's most outstanding pieces of direct mail, from D&DA, the British Print, Advertising, Editiorial and Television Design Association
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(l to r) The Chadwick-Latz award for the outstanding piece of direct mail in 1965 (client: Reed Newsprint, agency: Charles Hobson and Grey), The Chadwick-Latz award for the outstanding piece of direct mail in 1966 (client: Spicers' Penguin Paper, agency: Charles Hobson and Grey) and for print/direct mail announcements iu 1968 (client: Rediffusion Television, agency: Ogilvy and Mather)

Back to Tom's biography to Tom's Music page